Currently exploring what's next

Craigslist hire to CEO.
Bootstrapped to exit.

I built a bootstrapped manufacturing and e-commerce company from the ground up, led a team of 20, and we exited without a single dollar of outside funding. I built every element of it, from the production floor to brand identity to team culture. Now I want to bring that operator mindset to high-growth companies that need someone who's done it before.

$12M+

Revenue

Team at Peak

7 yrs

Building

Outside Funding

About

The short version.

In 2018, I put up a Craigslist ad. No degree, no corporate experience, no connections. A small supplement startup answered, invited me in, and took a chance. Within months I'd rebuilt their website, redesigned the brand, and earned my first equity because the founders could see I was building like it was mine.

I was running operations as COO within months and eventually took over as CEO. Over seven years, we turned a $6,000 investment into a vertically integrated CPG manufacturing company: GMP-certified facility, 20 employees, $12M+ in cumulative revenue, and zero outside funding.

I've done formulation, production, supply chain, compliance, hiring, firing, brand, creative, web development, paid ads, B2B sales, and e-commerce. Not at a surface level. Deep enough to train someone else to do it or fix it when it broke. I didn't manage from a distance. I knew what every person on my team was doing because I'd done their job before.

I'm looking for the right team and the right problem. I want to build alongside people who take the work seriously, somewhere bigger than what I could build alone.

The Build

How it actually happened.

$6,000 starting investment. No outside capital. No safety net. Here's the full arc.

2018

Joined Early. Earned Everything.

Put up a Craigslist ad and connected with a small supplement startup looking for help. Rebuilt the brand and website within weeks, earned a full partnership, and launched our first e-commerce brand from a small warehouse in Arvada, CO.

Earned Full Partnership Fully Bootstrapped

2019 — 2021

Built the Engine (COO)

Scaled from first sales to over $1M annually. Doubled the facility to 12,000 sq ft, hired and trained a growing team, and launched full gummy manufacturing. We were producing for our own brands and for major industry clients at the same time.

$1.2M Revenue 12K Sq Ft Facility GMP Certified

2022 — 2023

Peak Operations. Took Over as CEO.

Took over as CEO and hit peak revenue. 20 employees, 3 proprietary brands, 35+ SKUs, 250+ wholesale accounts, and distribution across multiple countries. We were the manufacturer behind supplement brands sitting on shelves at national retailers.

$2.5M+ Annual Revenue 20 Employees Multi-Country Distribution

2025

Successful Exit

Sold the company. Ran the full exit process, handled the transition, client handoffs, and made sure the team landed on their feet. Seven years start to finish.

Company Sold $12M+ Cumulative Revenue

Portfolio

Everything built in-house.

Every brand, every identity, every storefront. All me. No agency. No outside creative.

Brands & Creative

Built three proprietary retail brands in supplements, adaptogens, and functional wellness. Every logo, label, package, mockup, and Shopify storefront was designed by me in Photoshop and Illustrator.

I also designed full identity systems for 20 to 30 contract manufacturing clients, including multi-location retail chains. After the exit, I founded Chugg, a clear protein brand, with GMP manufacturing partners already in place.

35+

SKUs

25K+

Customers

$2M+

DTC Revenue

Vesl

Flagship · Health & Wellness

Olah

Adaptogens & Botanicals

Chugg

Clear Protein · Founded 2025

20-30 Client Brands

Contract Manufacturing & White Label

Manufactured for brands carried by

Whole Foods King Soopers National Retailers

Capabilities

What I bring to the table.

Seven years of doing every job in the building. Not a specialist. I built it, scaled it, and ran the whole thing.

Team Leadership & Culture

Built and led a 20-person team across production, operations, and creative. Handled hiring, training, and building buy-in around a shared vision.

Operations & Manufacturing

GMP compliance, SOPs, facility buildout, production scheduling, and full supply chain management. Built the entire system from a blank warehouse.

Revenue & P&L

Full financial ownership across manufacturing, wholesale, and DTC. Managed margins, pricing, COGS, and budgeting across every channel.

Brand & Creative

Self-taught designer. Photoshop, Illustrator, packaging, identity systems, and product photography. Designed 30+ brands from scratch with no outside help.

E-Commerce & DTC

Shopify builds, conversion optimization, paid ads, email/SMS, and subscription models. Owned and ran the entire DTC business.

Wholesale & B2B Sales

Grew to 250+ wholesale accounts and distribution across multiple countries. Handled every contract negotiation myself.

Product Development

Formulation, packaging, SKU strategy, and quality systems. Took every product from idea to shelf.

Tech & AI Fluency

Web development, AI tools, and workflow automation. I pick up new technology fast and actually use it to get things done.

How I Operate

What you get when I'm in the building.

I move fast and take ownership

I don't wait to be told. If something's broken, I'm already on it. If there's a gap, I'm filling it. I'd rather move and course-correct than sit in a meeting about it.

I build systems, not just output

I can work in chaos but I don't leave it that way. I build repeatable processes and clear ownership so the business can grow without everything running through one person.

Craigslist hire to CEO.Bootstrapped to exit.

Brands & Creative

Craigslist hire to CEO.
Bootstrapped to exit.